LA VETTA BOARD CO.
La Vetta Board Company is a skateboard company based on the surfing culture. I focused my research on the pioneers who shaped the surfing culture in the 50's. The name La Vetta is Italian for "The peak". This is to symbolize the peak of a wave. The project entailed research to identify how pattern in the surfing culture artwork is influencing the surfing world today. The modern approach conveyed with simple patterns. The project focus is breaking traditional surfing art form of bright colors found today in surf shops to an international presence in the retail environment that is unique to simple patterns that work together as a cohesive line from the board to the fabric.